Digital Printing (Solvent & Inkjet)

A lot of people view radio as a less popular medium than the Internet or television, but the fact is that radio still manages to penetrate areas of our daily lives still off-limits to other media. Consumers can listen to radio in their vehicles, in many restaurants and a number of grocery stores. Radio advertising targets that captive audience through a series of 30 or 60 second or spots which promote products or services in a memorable way. Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Important information may be repeated several times over the course of the spot, such as contact phone numbers, addresses, website URLs, or a geographical reference. As one spot of radio advertising ends, another spot begins and the process continues until the program resumes.