Newspaper advertising is one of the oldest means of promotion for any product or service. Reading newspaper is a daily practice of people in India, and due to this popularity of newspaper in India it is known to be a good medium of advertising. The success of newspaper advertising in India is due to its wide reach . Through advertising in newspapers, one can target the Indian market on a wider scale as well as get in contact with a large group of people.

Another beneficial factor of newspaper advertising in India is that it has different newspapers in different languages, and in this way one can easily capture ones target group and advertise accordingly to meet the business objectives. Newspaper Advertising helps in a better brand recall value. Almost every Indian likes reading newspaper so as to remain updated with latest happenings in and around the society, hence it is the best way to get maximum publicity.